To persuade or dissuade a few from something, is very easy; for if words are not enough, you can use authority and force: but the difficulty is to take away a sinister idea from a multitude, whether it may be in agreement or contrary to your own opinion, where only words can be used, which, … Continue reading Army: The origin of the corporate management philosophy
It’s what you know that determines who you know. If you want to change who you know, simply change what you know.
Upward Mobility in a Career The knowledge society is the first human society where upward mobility is potentially unlimited. Knowledge differs from all other means of production in that it cannot be inherited or bequeathed. It has to be acquired anew by every individual, and everyone starts out with the same total ignorance. Knowledge has … Continue reading Knowledge cannot be inherited or bequeathed
The most significant culture shift today for marketing teams is adopting an analytical marketing approach. Change has been forced on us, due to the steady creation of new digital channels that have affected customer expectations. The problem is that while marketers are thinking differently about their data, in many cases they’re not acting differently based … Continue reading Using analytics to revolutionize the marketing culture